We’re very excited to announce that Jump Ramp Games founder Tony Vartanian has joined the Jackpocket leadership team as our new Chief Growth & Revenue Officer.
Tony will drive new product and revenue opportunities for Jackpocket, including through the launch of new gameplay formats, interactive gaming content, and Jackpocket’s first loyalty program alongside other partnerships and programs that align players with brands (and perks!).
Tony comes to Jackpocket from Jump Ramp Games, a top 10 app publisher and leading mobile-first performance advertising network. As founder and CEO he scaled the growth and monetization for Jump Ramp's owned apps as well as those of partners across mobile gaming, e-commerce, fintech and entertainment.
In 2019, the company was acquired by mobile and casual gaming pioneer MobilityWare where Tony was a member of the leadership team focused on a forward-looking competitive strategy for the company. Throughout his career, Tony has partnered with some of the fastest growing startups and recognizable brands to digitally transform their businesses through product innovation leveraging strong data and technology leadership.
“We are thrilled to welcome Tony to the team and bring his diverse expertise in growth marketing, product and monetization to our Jackpocket lottery world as we continue our rapid growth,” said Jackpocket founder and CEO Pete Sullivan.
“I’ve long watched and admired what Tony has accomplished at Jump Ramp Games (Jackpocket was even a former client!), and I know he shares our vision to provide our players with the very best user experiences and products in gaming.”
On the heels of our $120 million Series D funding round this past November, Tony joins Jackpocket at an exciting time. So far in 2022, Jackpocket has partnered with notable names and organizations such as the Dallas Mavericks, Rutgers Athletics, and the New Jersey Devils, and launched in the Google Play store in New Jersey to provide increased accessibility to the lottery.
“Jackpocket is the proven leader in the digital lottery space, and I couldn’t be more eager to join the leadership team at this time of exciting national growth and product expansion,” said Tony Vartanian.
“Their drive to continually innovate and bring their customers new experiences at the intersection of gaming and entertainment is very much in step with where I believe the market is headed. With over 150 million U.S. consumers playing the lottery yearly, I look forward to building on the impressive momentum that the Jackpocket team has delivered and capture the interest of this massive consumer audience that we believe has much more room to grow through digital products.”