We’re very excited to announce that Michelle Wong has joined the Jackpocket leadership team as our new Vice President of Marketing! Michelle will lead the overall marketing strategy for Jackpocket as we prepare to bring our lottery app to new states and markets.
Michelle brings a wealth of brand building and strategic growth experience to Jackpocket. She comes to us from Apalon, where as Senior Director of Marketing she led the marketing roadmap across all apps in Apalon’s portfolio. Prior to Apalon, Michelle was Director of Marketing at GameChanger and Associate Director of Marketing at Handy. She’s also a marketing advisor to Natalist, a venture-backed women’s health startup.
Michelle is joining Jackpocket at a BIG moment in our story. This year, we launched our new Private Pools feature and brought the Jackpocket app to Texas — with many new states on the horizon before the end of the year. Our goal is to make Jackpocket nothing short of a household name, and we’re proud to have Michelle at the marketing helm.
Welcome to the team, Michelle! We’re so happy you’re here!